Trustbadgely

Trust Score 81/100 · 6 sources · 341,573 reviews · updated 16 Oct 2026

Thrive Market reviews

United StatesFood & drink

In short

Is Thrive Market legit?

Thrive Market holds 4.0 on Trustpilot from 6,701 reviews and 4.6 on its Google Maps listing from 3,990 reviews. Its apps score 4.89 on the App Store (276,370 ratings) and 4.80 on Google Play (52,144 ratings). Sitejabber is lower at 2.98 from 2,206 reviews, and BBB shows 1.12 from 162 reviews, despite an A+ grade and 347 complaints in 3 years. Customers praise the products and many support fixes, but billing and cancellation complaints are the most common problem.

Trust Score 81/100 from 341,573 public reviews across 6 sources, updated 16 Oct 2026. How we score

Trust ScoreHigh confidence
81/ 100
Rating sources
6
Ratings counted
341,573

As of 16 Oct 2026 · How we score

AI summary

Thrive Market holds 4.0 on Trustpilot from 6,701 reviews and 4.6 on its Google Maps listing from 3,990 reviews. Its apps score 4.89 on the App Store (276,370 ratings) and 4.80 on Google Play (52,144 ratings). Sitejabber is lower at 2.98 from 2,206 reviews, and BBB shows 1.12 from 162 reviews, despite an A+ grade and 347 complaints in 3 years. Customers praise the products and many support fixes, but billing and cancellation complaints are the most common problem.

Top praise
  • Customers report a wide range of healthy, organic and diet-specific food, including gluten free and no seed oil products they cannot find in local stores. Trustpilot
  • Many customers report fast, helpful support that fixed missing, damaged or misdelivered orders quickly. Some describe refunds or credits for melted or damaged items given without hassle. Trustpilot
  • Customers report quick shipping and neat, careful packing, including glass jars arriving intact. Sitejabber
  • The app is described as easy to use. Some customers on EBT say being able to pay with it for delivered healthy food has been a real help. Google Play
  • Some customers find sale items, free item offers and price matching cheaper than Amazon or Walmart. Opinions on price are split. Google
Top complaints
  • Customers report unexpected membership charges, either $59.95 a year or $12 a month, after a trial or a single purchase. Others report unwanted autoship orders. BBB shows 347 complaints in 3 years, and most of the BBB reviews read involve billing. BBB
  • Customers say cancelling is hard. They describe looping chatbot conversations, no visible cancel button, and repeated requests before a cancellation is accepted. Trustpilot
  • Customers report difficulty reaching a human. Some say they got store credit instead of a refund or replacement for missing items. Sitejabber
  • Frozen boxes arriving thawed, damaged or leaking items, expired products and missing parts of orders are reported. Some customers say this has happened repeatedly. Sitejabber
  • Some customers say prices are higher than regular grocery stores. Others object to paying for membership before they can see the catalog and prices. Sitejabber
What changed recently:No notable change in overall ratings can be confirmed from the data. Recent reviews in the last 90 days repeat the same themes: billing and cancellation complaints on Trustpilot and BBB, and some thawed, damaged or expired items on Sitejabber. App reviews in recent weeks also include crash and sign up problems.
Does the brand reply?Thrive Market answers almost all Trustpilot reviews (99.5% reply rate), 88.1% on Sitejabber and 50% on BBB. On Google Play the reply rate is only 0.4%. The Google rate of 80% comes from just 5 reviews read, so it is not reliable. Replies are polite, apologetic and templated. They usually point unhappy customers to help@thrivemarket.com. On BBB the brand often defends membership charges by citing its terms of service.Trustpilot

Summary written by AI from 150 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.

Key facts

Every rating we counted for Thrive Market, with its source and the date we read it.
Thrive Market ratings by source
SourceRatingReviewsUpdated
Trustpilot4.0 / 56,70116 Oct 2026
App Store4.9 / 5276,37016 Oct 2026
Google Play4.8 / 552,14416 Oct 2026
Google4.6 / 53,99016 Oct 2026
Sitejabber3.0 / 52,20616 Oct 2026
BBB1.1 / 516216 Oct 2026

Delivery, returns
and support

What customers report about getting an order, sending it back and reaching a person. Every point links to its source.

How is Thrive Market delivery?

Delivery feedback is mixed. Many customers report fast shipping, with one saying orders arrive two days later and others saying they arrive on time and well packed. Others report frozen boxes arriving thawed or half melted, damaged and leaking items, parcels left in rain or snow by the carrier, and missing boxes. One customer wants a choice of delivery time window. Reports of frozen problems are repeated in recent Sitejabber reviews.

How do Thrive Market returns work?

Customers report that refunds or credits for damaged or melted items are often easy. Others report being given only store credit of $5 to $20 for missing items, or being refused a refund for a thawed box. Membership refunds are the main dispute. Some customers say a refund is only possible within 30 days, and BBB reviews describe refund requests being declined. A BBB review also says a guest order had no clear return path.

How is Thrive Market customer support?

Support feedback is split. Trustpilot has many reviews praising named representatives and quick fixes. Sitejabber, Google, Trustpilot and BBB reviewers describe an AI chatbot that is hard to get past, no easy phone number and slow access to a human. Several say a human only helped after repeated attempts.

How is Thrive Market quality?

Product quality is mostly praised, including meat, snacks, organic items and the Thrive Market own brand. A smaller group reports declining quality, smaller pack sizes, expired items and ingredients they dislike. The app also draws some crash and onboarding complaints.

What customers say
about Thrive Market

Short excerpts from public reviews, each linked to its source. We never show reviewer names.
8 Oct 2026
when I got some ice cream that was melted, they gave me credit for it without any hassle.
Trustpilot ↗
11 Oct 2026
It took me 8 requests to cancel…8! There is no number to call.
Trustpilot ↗
I bought one item online. Without my knowledge, they waited 7 days and then charged me $60 for an annual membership.
Google ↗
17 Aug 2026
to be able to use my ebt card to buy healthy food and have it delivered has been a total BLESSING to me!
Google Play ↗
12 Jul 2026
an entire box of frozen goods arrive over 50% thawed/melted with 1 of the 2 dry ice bags busted open inside the box.
Sitejabber ↗
8 Oct 2026
always receive amazing quality products and Thrive always has the best customer service if any products come damaged!
App Store ↗

Questions about
Thrive Market

Answers are written from the reviews and pages linked on this page. Each one names its source.

Is Thrive Market legit?

Thrive Market is a real, operating grocery retailer. It has a 4.0 Trustpilot rating from 6,701 reviews and an A+ grade from BBB. BBB also logged 347 complaints in 3 years, mostly about billing and cancellation, and Sitejabber averages 2.98. Customers who report problems mostly cite membership charges rather than failure to deliver.

How much is a Thrive Market membership and is it hard to cancel?

Customers report $59.95 a year or $12 a month. Many say they were charged after a trial or a single order without realising. Cancelling is a repeated complaint, with customers describing a chatbot that tries to keep them. The brand says terms are shown at signup and a 30 day risk free window applies.

How long does Thrive Market delivery take?

The data gives no fixed delivery time. Many customers say shipping is fast, with one reporting delivery two days after ordering, but one reports a long lag between order and arrival. Frozen orders are the weak point, with repeated reports of thawed boxes.

Does Thrive Market reply to bad reviews?

Yes on most sites. It replies to 99.5% of Trustpilot reviews, 88.1% on Sitejabber and 50% on BBB. It rarely replies on Google Play (0.4%). Replies are apologetic and ask the customer to email member services.

Is Thrive Market worth the price?

Customers disagree. Some say sale prices, free item offers and price matching beat Amazon, Walmart or local stores, and the range is hard to find elsewhere. Others say prices are higher than grocery stores and the annual fee removes any savings. Customers who value organic and diet-specific food are the most positive.

Ask the agent
about Thrive Market

Answers come only from the data on this page, with a source for every claim. If we don't know, it says so.
Ask the agent about Thrive Market
Answers from our sourced data only

Try one of these:

Sources

Ratings we use, where they come from and when we last checked them.High confidence
TrustpilotView ↗
4.0/ 5 · 6,701 ratings
  • 54,839
  • 4445
  • 3281
  • 2236
  • 1900

Brand replied to 100% of reviews

As of 16 Oct 2026

App StoreView ↗
4.9/ 5 · 276,370 ratings

As of 16 Oct 2026

Google PlayView ↗
4.8/ 5 · 52,144 ratings
  • 543,791
  • 47,245
  • 3597
  • 270
  • 1435

Brand replied to 0% of reviews

As of 16 Oct 2026

GoogleView ↗
4.6/ 5 · 3,990 ratings
  • 53,206
  • 4320
  • 3151
  • 291
  • 1222

Brand replied to 80% of reviews

Google Maps listing: Thrive Market

Rating data from Google · As of 16 Oct 2026

SitejabberView ↗
3.0/ 5 · 2,206 ratings
  • 51,336
  • 4226
  • 3125
  • 2124
  • 1391

Brand replied to 88% of reviews

As of 16 Oct 2026

BBBView ↗
1.1/ 5 · 162 ratings

Brand replied to 50% of reviews

BBB grade A+, 347 complaints in 3 years

As of 16 Oct 2026

Trust checks

Basic signals every shopper should be able to find: a returns policy, a way to get in touch and an active company.

Checks

Returns policynot yet checkedNot yet checked ↗
Contact detailsnot yet checkedNot yet checked ↗
Company registrationnot yet checkedNot yet checked · Not yet checked

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