Trust Score 70/100 · 7 sources · 7,383,890 reviews · updated 16 Oct 2026
Target reviews
In short
Is Target legit?
Ratings for Target split sharply by source. The app stores are very positive (App Store 4.9 from about 6.9 million ratings, Google Play 4.86 from about 444,000). Complaint-led sites are much lower (Trustpilot 1.6 from 4,272 reviews, Sitejabber 2.58 from 1,743, BBB 1.14 from 356 reviews with an A+ grade and 4,009 complaints in 3 years). Praise centers on the app, pickup and stores. Complaints center on online order problems, refunds and support.
Trust Score 70/100 from 7,383,890 public reviews across 7 sources, updated 16 Oct 2026. How we score
- Rating sources
- 7
- Ratings counted
- 7,383,890
As of 16 Oct 2026 · How we score
AI summary
Ratings for Target split sharply by source. The app stores are very positive (App Store 4.9 from about 6.9 million ratings, Google Play 4.86 from about 444,000). Complaint-led sites are much lower (Trustpilot 1.6 from 4,272 reviews, Sitejabber 2.58 from 1,743, BBB 1.14 from 356 reviews with an A+ grade and 4,009 complaints in 3 years). Praise centers on the app, pickup and stores. Complaints center on online order problems, refunds and support.
- Shoppers report the app is easy to use and convenient. Google Play shows 91.5% five-star ratings out of 443,970, and App Store reviews describe quick search, deals and several delivery options. App Store
- Reviewers praise fast order pickup and drive up. One Trustpilot review says an order was ready within 2 hours. Trustpilot
- Reviewers describe clean, organized stores and friendly, helpful staff. Google Maps shows 3.9 from 1,370 reviews, with 54% five-star. Google
- Shoppers like the wide selection and reasonable prices across groceries, home goods and clothing. Several Sitejabber reviews call it a favorite one-stop shop. Sitejabber
- Shoppers report online orders arriving with items missing, damaged, wrong or late. Some say Target then refused a refund after marking the order as delivered. BBB
- Support is described as unhelpful. Reviewers report calls that were hung up on, holds of 30 to 45 minutes, and copy-and-paste answers. BBB
- Recent app reviews report slowness, crashes and sign-in errors. Many link the slowdown to the newly added AI shopping assistant. App Store
- Reviewers say bots buy up limited Pokemon card drops and that online checkout is nearly impossible. Some report resale-level prices. BBB
- Shoppers complain about third-party sellers. They report shorter return windows, defective or counterfeit items, and marked-up listings. BBB
Summary written by AI from 150 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.
Key facts
| Source | Rating | Reviews | Updated |
|---|---|---|---|
| Trustpilot | 1.6 / 5 | 4,272 | 16 Oct 2026 |
| App Store | 4.9 / 5 | 6,932,040 | 16 Oct 2026 |
| Google Play | 4.9 / 5 | 443,970 | 16 Oct 2026 |
| 3.9 / 5 | 1,370 | 16 Oct 2026 | |
| Sitejabber | 2.6 / 5 | 1,743 | 16 Oct 2026 |
| Reviews.io | 2.4 / 5 | 139 | 16 Oct 2026 |
| BBB | 1.1 / 5 | 356 | 16 Oct 2026 |
Delivery, returns
and support
How is Target delivery?
Delivery feedback is mixed but leans negative on complaint sites. BBB complaints cover late parcels, orders delivered to the wrong place, and boxes packed too small for the items. Reviewers on Trustpilot and Reviews.io report delivery dates that slipped and crushed or dented goods. Some reviewers report orders arriving in two days.
How do Target returns work?
Returns are a frequent source of complaints. Reviewers describe refunds denied on mailed-back items and a 30-day limit on third-party Target Plus items. Others report refunds issued as store-only merchandise cards. Some say refunds were approved after they filed a BBB complaint. A few say Target replaced or refunded items without trouble.
How is Target customer support?
Support is the weakest theme. BBB and Trustpilot reviewers report rude agents, dropped calls, long holds and an inability to override decisions. A minority praise fast, clear responses and helpful in-store managers. Several Reviews.io entries are unrelated spam and were ignored.
How is Target quality?
Product quality is described as acceptable to good for Target-sold goods. Complaints mostly involve third-party items: defective electronics, a counterfeit serum claim and expired food. One Reviews.io reviewer reports dented cans. Some reviewers say the quality is a step up from Walmart, while others say clothing prices are too high for what it is.
What customers say
about Target
Target truly leads with pickups. I can place an order and get and get my order within 2 hours. It's easy ahead of the competition and a lifesaver with small children.
I ordered a TV and they sent me two the second one didn't arrive for almost 2 months... I try to return it and they said they have a 30-day policy so basically I'm stuck with the two TVs
I use the Target App multiple times a week. It is so easy to navigate and so helpful to find items of any kind
AI junk was added to the app now it runs slow. I don't need AI for grocery shopping.
I bought a $179 speaker that was defective, but they refused to help because it was outside the return window.
Great prices but items sometimes arrive damaged due to poor packing. They are good with replacing/refunding however.
Questions about
Target
Is Target legit?
Yes, Target is an established retailer with an A+ BBB grade. Its app ratings are very high, at 4.9 on the App Store and 4.86 on Google Play. Complaint sites are much harsher, with Trustpilot at 1.6 and BBB showing 4,009 complaints in 3 years.
How long does Target delivery take?
The data gives no fixed time. Some reviewers report orders arriving in two days and pickup ready within 2 hours. Others report delayed parcels, changed delivery dates, and one order that took almost 2 months.
Can I return Target online orders?
Yes, but reviewers report limits. Third-party Target Plus items can have a shorter 30-day window and may not be accepted in store. Some mailed returns were refused or refunded late. Others report easy returns, including drive up returns.
Does Target reply to bad reviews?
Rarely. Replies are 0% on Trustpilot, Sitejabber, Reviews.io and Google Maps, and 0.1% on Google Play. BBB is the exception at 50%, with formal, polite responses.
Is Target worth the price?
Many reviewers call prices reasonable and competitive, with useful deals for Target Circle members. Others say clothing and basics are too expensive. Some report higher prices on third-party items and on limited drops like trading cards.
Ask the agent
about Target
Try one of these:
Sources
- 5712
- 4190
- 3170
- 2270
- 12,930
Brand replied to 0% of reviews
As of 16 Oct 2026
- 5406,043
- 426,435
- 34,509
- 21,305
- 15,673
Brand replied to 0% of reviews
As of 16 Oct 2026
- 5743
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Brand replied to 0% of reviews
Google Maps listing: Target
Rating data from Google · As of 16 Oct 2026
- 5506
- 4206
- 3115
- 2114
- 1550
Brand replied to 0% of reviews
As of 16 Oct 2026
Brand replied to 50% of reviews
BBB grade A+, 4009 complaints in 3 years
As of 16 Oct 2026
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