Trustbadgely

Trust Score 93/100 · 5 sources · 315,928 reviews · updated 16 Oct 2026

Superdrug reviews

United KingdomBeauty & grooming

In short

Is Superdrug legit?

Superdrug scores 4.9 out of 5 on Trustpilot from 157,615 reviews, with 91.6% five-star and 4.8% one-star. The App Store rating is 4.8 from 134,927 ratings and Google Play is 4.75 from 22,910. A Google Maps store listing scores 4.0 from 473 reviews and Sitejabber shows 2.67 from only 3 reviews, so Sitejabber is a weak signal.

Trust Score 93/100 from 315,928 public reviews across 5 sources, updated 16 Oct 2026. How we score

Trust ScoreHigh confidence
93/ 100
Rating sources
5
Ratings counted
315,928

As of 16 Oct 2026 · How we score

AI summary

Superdrug scores 4.9 out of 5 on Trustpilot from 157,615 reviews, with 91.6% five-star and 4.8% one-star. The App Store rating is 4.8 from 134,927 ratings and Google Play is 4.75 from 22,910. A Google Maps store listing scores 4.0 from 473 reviews and Sitejabber shows 2.67 from only 3 reviews, so Sitejabber is a weak signal.

Top praise
  • Customers report friendly, knowledgeable in-store staff who help them choose products and explain offers. This is the most common theme in the Trustpilot reviews read. Trustpilot
  • Customers praise in-store beauty services such as ear piercing, brow treatments, lash lifts and nails. They describe them as relaxing, careful and well done. Trustpilot
  • Customers like the deals and offers, including 3 for 2 promotions and the £5 Friday promotion. They also mention discounts on make-up and perfume. App Store
  • Customers say the app and online shop are easy to browse and order from. Some mention free delivery and next-day arrival. App Store
  • Customers like the wide range of brands and the clear labelling of cruelty free and vegan products. App Store
Top complaints
  • Many App Store reviews say the app forces updates and no longer works on older iPhones that cannot run iOS 17. Some say it logs them out at the till. App Store
  • Customers report app glitches. These include crashes, slow loading, errors at payment, loyalty points not updating, and no PayPal or Google Pay option. Google Play
  • Customers report lost, stolen or late parcels and weak delivery updates. One Trustpilot reviewer reports a £113 parcel stolen via Evri and still unresolved after 2 weeks. Trustpilot
  • A minority of Trustpilot reviews describe rude or unhelpful staff in specific stores. Others describe difficulty cancelling an order because chat and store phones could not be reached. Trustpilot
  • Customers report stock problems. They mention items missing in store, store pickup showing no stock when items are on the shelf, and an own-brand shampoo that is hard to find. App Store
What changed recently:No notable change can be measured. The Trustpilot reviews read are all from 13 to 16 October 2026, so there is no earlier period to compare. App Store and Google Play complaints about forced updates and old-phone support appear steadily from May to September 2026.
Does the brand reply?Superdrug replies to about 99% of Trustpilot reviews. Replies are polite and templated. Positive reviews get thanks and a promise to pass feedback to staff. Negative reviews get an apology or thanks plus a request to email help@superdrug.com with a reference number. Google Play replies are rare at 0.1%, and one sampled reply says feedback was added to a list of possible future updates. Google Maps and Sitejabber show 0% replies. No reply rate is available for the App Store.Trustpilot

Summary written by AI from 150 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.

Key facts

Every rating we counted for Superdrug, with its source and the date we read it.
Superdrug ratings by source
SourceRatingReviewsUpdated
Trustpilot4.9 / 5157,61516 Oct 2026
App Store4.8 / 5134,92716 Oct 2026
Google Play4.8 / 522,91016 Oct 2026
Google4.0 / 547316 Oct 2026
Sitejabber2.7 / 5316 Oct 2026

Delivery, returns
and support

What customers report about getting an order, sending it back and reaching a person. Every point links to its source.

How is Superdrug delivery?

Experiences are mixed. Some customers report next-day or fast delivery and free delivery. Others report standard delivery of 3 to 4 working days, a next-day SIM order slipping to 3 days, an order not arrived after more than a week, and parcels lost or stolen via Evri. Customers also say shipping updates are poor. One Trustpilot customer says customer service resent a stolen order very quickly.

How do Superdrug returns work?

Few reviews discuss returns of products directly. A Sitejabber reviewer from 2023 says refunds showed as issued but never reached their bank. Another Sitejabber reviewer from 2022 could not get a refund for a lost order. Those are only 2 of 3 reviews on a very small source. Trustpilot customers also report trouble cancelling orders before dispatch. Another customer says a damaged item was met with reluctance when they asked for a replacement.

How is Superdrug customer support?

Support feedback is split. Trustpilot reviews praise store staff heavily and mention one fast fix for a stolen delivery. Complaints say online chat could not reach stores, phone lines went unanswered, and the chat promised replies later. Older Sitejabber reviews say live chat and the online form were not effective. Some Google Play reviewers say loyalty point problems needed customer services to fix.

How is Superdrug quality?

Few reviews discuss product quality directly. Those that do are positive. App Store customers describe good quality make-up and high quality brands, and a Sitejabber reviewer praises own brand products. Stock gaps and missing bonus items on promotions are the main product-related complaints.

What customers say
about Superdrug

Short excerpts from public reviews, each linked to its source. We never show reviewer names.
16 Oct 2026
Amazing customer service, reassurance and informed throughout treatment.
Trustpilot ↗
16 Oct 2026
I never got the parcel because it was stolen. I’ve been in contact with Evri but they’ve told me to contact Superdrug.
Trustpilot ↗
25 Sept 2026
I cannot download the new app as I can’t achieve iOS 17 on my obviously now obsolete phone
App Store ↗
15 Oct 2026
brilliant app easy to navigate,full of ideas and excellent savings
Google Play ↗
16 Sept 2023
Orders are showing as refunded on their system but nothing has come through to my bank account.
Sitejabber ↗
there were some pretty good deals too and staff were super friendly.
Google ↗

Questions about
Superdrug

Answers are written from the reviews and pages linked on this page. Each one names its source.

Is Superdrug legit?

Yes, the data supports that Superdrug is a genuine retailer. Trustpilot shows 4.9 from 157,615 reviews, the App Store 4.8 from 134,927 ratings and Google Play 4.75 from 22,910. Sitejabber shows 2.67 but from only 3 reviews, so it carries little weight.

How long does Superdrug delivery take?

One customer describes standard delivery as 3 to 4 working days. Others report next-day arrival on some orders. Some customers report delays, including a next-day SIM order that took 3 days and an order that had not arrived after more than a week. Parcels sent with Evri have also been reported lost or stolen.

Can I get a refund from Superdrug?

Few reviews cover refunds. Two older Sitejabber reviews, from 2022 and 2023, report refund problems, but Sitejabber has only 3 reviews. On Trustpilot, customers report trouble cancelling orders before dispatch. Customers who want to resolve a problem are usually asked to email help@superdrug.com with a reference number.

Does Superdrug reply to bad reviews?

On Trustpilot, yes. About 99% of reviews get a reply, and negative ones are asked to email customer care with a reference number. On Google Play only 0.1% get a reply, and Google Maps and Sitejabber show none.

Is the Superdrug app worth using?

Many customers rate it highly, with 4.8 on the App Store and 4.75 on Google Play. They like the offers, the search and easy ordering. Others report forced updates that block older iPhones, crashes, slow loading, points not updating and no PayPal option.

Ask the agent
about Superdrug

Answers come only from the data on this page, with a source for every claim. If we don't know, it says so.
Ask the agent about Superdrug
Answers from our sourced data only

Try one of these:

Sources

Ratings we use, where they come from and when we last checked them.High confidence
TrustpilotView ↗
4.9/ 5 · 157,615 ratings
  • 5144,432
  • 43,685
  • 3871
  • 21,115
  • 17,512

Brand replied to 99% of reviews

As of 16 Oct 2026

App StoreView ↗
4.8/ 5 · 134,927 ratings

As of 16 Oct 2026

Google PlayView ↗
4.8/ 5 · 22,910 ratings
  • 519,575
  • 42,136
  • 3520
  • 2234
  • 1439

Brand replied to 0% of reviews

As of 16 Oct 2026

GoogleView ↗
4.0/ 5 · 473 ratings
  • 5268
  • 491
  • 342
  • 29
  • 163

Brand replied to 0% of reviews

Google Maps listing: Superdrug

Rating data from Google · As of 16 Oct 2026

SitejabberView ↗
2.7/ 5 · 3 ratings
  • 51
  • 40
  • 30
  • 20
  • 12

Brand replied to 0% of reviews

As of 16 Oct 2026

Trust checks

Basic signals every shopper should be able to find: a returns policy, a way to get in touch and an active company.

Checks

Returns policynot yet checkedNot yet checked ↗
Contact detailsnot yet checkedNot yet checked ↗
Company registrationnot yet checkedNot yet checked · Not yet checked

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