Trust Score 78/100 · 7 sources · 72,790 reviews · updated 16 Oct 2026
Rituals reviews
In short
Is Rituals legit?
Rituals has a split reputation. Trustpilot rates it 2.0 out of 5 across 5,281 reviews, and 62% of those are one star. App ratings are far higher, at 4.83 on the App Store (35,990 ratings) and 4.34 on Google Play (29,965 ratings), and the Amsterdam House of Rituals store listing on Google holds 4.6 across 1,500 reviews. Reviews.io averages 2.91 from 53 reviews, and BBB lists an A+ grade with no complaints in 3 years.
Trust Score 78/100 from 72,790 public reviews across 7 sources, updated 16 Oct 2026. How we score
- Rating sources
- 6
- Ratings counted
- 72,790
As of 16 Oct 2026 · How we score
AI summary
Rituals has a split reputation. Trustpilot rates it 2.0 out of 5 across 5,281 reviews, and 62% of those are one star. App ratings are far higher, at 4.83 on the App Store (35,990 ratings) and 4.34 on Google Play (29,965 ratings), and the Amsterdam House of Rituals store listing on Google holds 4.6 across 1,500 reviews. Reviews.io averages 2.91 from 53 reviews, and BBB lists an A+ grade with no complaints in 3 years.
- Customers report that store staff are warm, patient and knowledgeable. Reviewers describe helpful scent advice and gift wrapping in stores in the UK, Italy, Denmark and the Netherlands. This is the most common praise on Reviews.io and Trustpilot. Trustpilot
- Customers report that the scents and products are lovely. Fragrances, home sprays, hand creams and the Jing sleep range come up often. About 81% of the 1,500 Google ratings for the Amsterdam flagship are 5 star. Trustpilot
- Several customers report that customer service fixed problems fast. Examples include a missing item sent next day with a free gift, a quick WhatsApp fix and a re-sent parcel after a courier failure. Trustpilot
- Many app users report that the app is easy to use, clear and quick for ordering. Google Play has about 79% 5-star ratings, and the App Store average is 4.83. App Store
- The flagship store is described as a sanctuary, with spa treatments, a welcoming atmosphere and helpful staff. This comes from a small number of Google reviews read (5), so it is a weak sample. Google
- The app is the biggest complaint on the app stores. Customers report black screens on launch, freezing at checkout, a payment button that does nothing, being logged out and failed login or password reset. Google Play has about 14% 1-star ratings, and the complaints continue through 2026. Google Play
- The Perfume Genie diffuser often fails to pair with the app or ignores its schedule. Some customers report it shows as on but gives off no scent, and others say it is expensive for what it does. App Store
- Customer service is described as slow or unresponsive by many Reviews.io and Trustpilot reviewers. Complaints include emails, WhatsApp messages and invoice requests going unanswered, and customers feeling disbelieved when they report a faulty or expired product. Reviews.io
- Delivery problems feature in many complaints. Reviewers report late orders, repeated failed courier attempts, damaged parcels, tracking errors and wrong or incomplete orders. Reviews.io
- Customers report product changes and quality concerns. These include reformulated or discontinued favourites, smaller sizes at higher prices, candles with failed wicks, empty or leaking items and disputes over promotion terms such as free gifts that exclude advent calendars. Trustpilot
Summary written by AI from 150 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.
Key facts
| Source | Rating | Reviews | Updated |
|---|---|---|---|
| Trustpilot | 2.0 / 5 | 5,281 | 16 Oct 2026 |
| App Store | 4.8 / 5 | 35,990 | 16 Oct 2026 |
| Google Play | 4.3 / 5 | 29,965 | 16 Oct 2026 |
| 4.6 / 5 | 1,500 | 16 Oct 2026 | |
| Sitejabber | 4.0 / 5 | 1 | 16 Oct 2026 |
| Reviews.io | 2.9 / 5 | 53 | 16 Oct 2026 |
| BBB | No star rating | 0 | 16 Oct 2026 |
Delivery, returns
and support
How is Rituals delivery?
Delivery is a recurring weak point online. Customers report orders delayed by days or weeks, three failed courier attempts, parcels returned without notice, damaged parcels and tracking that would not accept the order number. Carriers named include Yodel, DPD and PostNL. Some report that Rituals sorted out courier errors and re-sent parcels, including next day. The data gives no standard delivery times.
How do Rituals returns work?
The data says little about the returns process itself. Customers report refunds being processed after failed or damaged deliveries, and one received a 10 pound goodwill gesture. Others report not being told about a returned parcel until they asked, and being told to reorder. One tourist reports a VAT refund that did not go through in the Amsterdam store. Some customers say complaints about faulty products were rejected. Return windows and conditions are not covered.
How is Rituals customer support?
Support is mixed. Praise comes from phone, WhatsApp and in-store staff who solved issues quickly. Complaints describe unanswered emails over weeks, slow replies, and automated or AI responses that did not help. Trustpilot is 2.0 overall and Reviews.io 2.91, with many one-star reviews citing service. BBB shows no complaints in 3 years.
How is Rituals quality?
Customers praise the scents, creams and gift sets. Complaints cover reformulated products that feel different on skin, candles with wicks that disappear, items arriving empty, small travel sizes that run out or stop spraying, and a view that quality has slipped. A few customers mention low ingredient scores on the Yuka app. The Genie device is called good at spreading scent but unreliable.
What customers say
about Rituals
I ordered a pile of different products and one was missing. I contacted them and they immediately sent this by next day Delivery with a full-size complimentary gift.
the candle has only burnt 1/2 way down and wicks disappeared this cost £72 and can’t be used
It's slow and not the easiest to navigate. Once you have everything in your basket and go to pay it looks like it's all going fine, put in your card details, click pay and it just buffers.
This diffuser is great. The scents last a very long time. From your phone application, you can program it to go on at certain times.
It’s so much more than just a store; it feels like a sanctuary. The interior is gorgeous, and testing the different fragrances and hand scrubs felt like a mini-spa treatment.
After three failed deliveries over eight days and Yodel completely ignoring my instructions about when to deliver, the parcel was returned without consultation.
Questions about
Rituals
Is Rituals legit?
Yes, based on the data. Rituals has an A+ grade and no complaints in 3 years at BBB, and tens of thousands of positive app and store ratings. Trustpilot averages 2.0 from 5,281 reviews, with complaints about service, delivery and product changes rather than scams.
How long does Rituals delivery take?
The data gives no standard delivery time. Customers report both fast fixes, including next-day replacements, and delays of 8 days or more with multiple failed courier attempts. Delivery is a common complaint on Reviews.io and Trustpilot.
Can I return Rituals products?
The reviews do not describe the return policy. Customers report refunds after failed or damaged deliveries. Others say complaints about faulty products were disputed. Check the return terms with Rituals before ordering.
Does Rituals reply to bad reviews?
On Google Play, yes. The reply rate is 91.9%, but the replies are templated and send customers to email or phone. On Trustpilot, Reviews.io and the Google store listing, the reply rate is 0%.
Is Rituals worth the price?
Opinion is split. Many customers praise the scents, quality and gifting experience, and one says the diffuser is worth its money. Others call the products expensive, report prices rising and sizes shrinking, or say the Genie gives little scent for its cost.
Ask the agent
about Rituals
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- 51,197
- 4156
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Brand replied to 0% of reviews
As of 16 Oct 2026
- 523,572
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Brand replied to 92% of reviews
As of 16 Oct 2026
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Brand replied to 0% of reviews
Google Maps listing: House of Rituals
Rating data from Google · As of 16 Oct 2026
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