Trustbadgely

Trust Score 75/100 · 5 sources · 81,858 reviews · updated 16 Oct 2026

Ocado reviews

United KingdomFood & drink

In short

Is Ocado legit?

Ocado's ratings vary sharply by source. Trustpilot shows 2.3 out of 5 from 18,269 reviews, with 48% giving 5 stars and 32% giving 1 star. The Apple App Store shows 4.74 from 61,156 ratings and Google Play shows 4.7 from 1,269 ratings, but these score the app, not the delivery service.

Trust Score 75/100 from 81,858 public reviews across 5 sources, updated 16 Oct 2026. How we score

Trust ScoreHigh confidence
75/ 100
Rating sources
5
Ratings counted
81,858

As of 16 Oct 2026 · How we score

AI summary

Ocado's ratings vary sharply by source. Trustpilot shows 2.3 out of 5 from 18,269 reviews, with 48% giving 5 stars and 32% giving 1 star. The Apple App Store shows 4.74 from 61,156 ratings and Google Play shows 4.7 from 1,269 ratings, but these score the app, not the delivery service.

Top praise
  • Customers report friendly, helpful delivery drivers. Several mention drivers offering to carry shopping to the kitchen, and one reviewer who is disabled values the bag-based delivery. Trustpilot
  • Customers report fresh food with long use-by dates. Some say dates are better than at other supermarkets and that they rarely get substitutions. Trustpilot
  • Customers like the wide product range, including M&S food and hard-to-find items, and the special offers and flash sales. Trustpilot
  • Some customers report fast, helpful customer service, including quick replies on WhatsApp and phone follow-ups after problems. Trustpilot
  • Google Play ratings are mostly positive. 1,015 of 1,269 ratings (80%) are 5 stars, and many reviewers call the app easy to use and the service reliable. Google Play
Top complaints
  • Missing items and out-of-stock products are the most common complaint on Trustpilot. Customers say they get no suitable substitutes and have to buy the gaps elsewhere. Trustpilot
  • Customers report late, early or cancelled deliveries, sometimes with no message. One reviewer says a driver cancelled their order and nobody told them. Trustpilot
  • Customers report poor packing. Squashed bread and cakes, eggs smashed, ready meals upside down and heavy items in flimsy bags come up repeatedly. Trustpilot
  • App and login problems are common. Reviewers report crashes, search bugs, login code and password failures, and a very long checkout with several upsell pages and no skip button. App Store
  • Some customers dislike minimum spend rules and price rises. One says the order total to avoid a small basket charge is now £75, and others say prices or offers lag rivals. Trustpilot
What changed recently:Recent Trustpilot reviews from the last few weeks lean negative on missing items, late deliveries, login problems and packing. Several long-term customers say service has gone downhill. App reviewers also criticise recent updates for bugs and a longer checkout. Positive reviews continue to appear, so this is a trend in the sample rather than a certain decline.
Does the brand reply?Ocado replies to almost every Trustpilot review, with a 97% reply rate, and to 70% of Google Play reviews. It does not reply on the Google Maps listing or Sitejabber (0% on both). The tone is polite, apologetic and fairly templated. Replies usually say they have reached out privately or ask the customer to contact the Customer Hub. Some Google Play users say these replies do not fix their problem.Trustpilot

Summary written by AI from 150 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.

Key facts

Every rating we counted for Ocado, with its source and the date we read it.
Ocado ratings by source
SourceRatingReviewsUpdated
Trustpilot2.3 / 518,26916 Oct 2026
App Store4.7 / 561,15616 Oct 2026
Google Play4.7 / 51,26916 Oct 2026
Google3.7 / 51,15416 Oct 2026
Sitejabber2.7 / 51016 Oct 2026

Delivery, returns
and support

What customers report about getting an order, sending it back and reaching a person. Every point links to its source.

How is Ocado delivery?

Delivery experiences are mixed. Many Trustpilot reviewers say orders arrive on time with friendly drivers. Others report deliveries well outside the slot, cancellations without warning, and trouble finding a 1-hour slot now that 4-hour slots are offered. One app reviewer says slots need booking about 24 hours ahead. The live delivery tracker is criticised on Google Play.

How do Ocado returns work?

Customers are told refunds can be requested in the app or on the website under My Ocado, then Orders. Some report quick compensation and redelivery of missing items. Others say Ocado refused a refund for smashed eggs or for a £95 order with damaged and mouldy items. Sitejabber has only 10 reviews, so it adds little here.

How is Ocado customer support?

Support gets mixed reports. Some Trustpilot reviewers praise helpful phone and WhatsApp staff who sorted out large missing orders. Others report being patronised, accused of misusing a discount, or getting a chat agent who did not insist on a refund for dented tins. Google Play reviewers also complain the attachment option for support was removed in app updates.

How is Ocado quality?

Food quality is often praised, especially fresh items, use-by dates and the M&S range. The main quality complaint is condition on arrival, with crushed, upside-down or split-packaged items. A few Trustpilot reviewers report mouldy or out-of-date products.

What customers say
about Ocado

Short excerpts from public reviews, each linked to its source. We never show reviewer names.
16 Oct 2026
The best thing about Ocado is after your shop is delivered, you have to go to Tesco to get everything that they couldn’t supply.
Trustpilot ↗
2 Oct 2026
Been using them for 4 years now and rarely have an issue - always on time with excellent bb dates and a fabulous product range.
Trustpilot ↗
13 Oct 2026
Checkout is just one massive obstructive upsell. 4 to 5 pages to cloudy and endlessly scroll just to checkout.
App Store ↗
16 May 2026
The choice on offer is pretty good, but the app itself is a buggy mess.
Google Play ↗
14 Aug 2026
whoever is packing the bags needs to be trained/re-trained, as no care is being taken here.
Trustpilot ↗
18 Apr 2024
Everything I order turns up, the use-by dates are more than acceptable and the driver lugs my groceries up five flights of stairs
Sitejabber ↗

Questions about
Ocado

Answers are written from the reviews and pages linked on this page. Each one names its source.

Is Ocado legit?

Yes. Ocado has a large review footprint, with 18,269 Trustpilot reviews and 61,156 App Store ratings. Customer opinion is split. Trustpilot averages 2.3 out of 5, with 48% giving 5 stars and 32% giving 1 star. The app scores 4.7 on both Apple and Google Play.

How long does Ocado delivery take?

The reviews do not give a delivery time from order to door. Customers choose a delivery slot, and one app reviewer says slots must be booked about 24 hours ahead. Some customers report on-time or early arrivals, while others report late or cancelled deliveries.

Can I get a refund from Ocado for missing or damaged items?

Ocado's reply to one reviewer says refunds can be requested in the app or website under My Ocado, then Orders. Some customers report compensation and redelivery. Others say a refund was refused, so results vary.

Does Ocado reply to bad reviews?

Yes, on Trustpilot and Google Play. The reply rate is 97% on Trustpilot and 70% on Google Play. Replies are usually apologetic and ask the customer to get in touch directly. Ocado does not reply on the Google Maps listing or Sitejabber.

Is Ocado worth the price?

Opinions differ. Some customers praise great value, good offers and fresh food with long dates. Others report price rises, weaker offers than rivals and a small basket charge under £75. Customers should weigh range and quality against the missing items and packing complaints.

Ask the agent
about Ocado

Answers come only from the data on this page, with a source for every claim. If we don't know, it says so.
Ask the agent about Ocado
Answers from our sourced data only

Try one of these:

Sources

Ratings we use, where they come from and when we last checked them.High confidence
TrustpilotView ↗
2.3/ 5 · 18,269 ratings
  • 58,801
  • 41,553
  • 3859
  • 21,138
  • 15,918

Brand replied to 97% of reviews

As of 16 Oct 2026

App StoreView ↗
4.7/ 5 · 61,156 ratings

As of 16 Oct 2026

Google PlayView ↗
4.7/ 5 · 1,269 ratings
  • 51,015
  • 4126
  • 3126
  • 20
  • 10

Brand replied to 70% of reviews

As of 16 Oct 2026

GoogleView ↗
3.7/ 5 · 1,154 ratings
  • 5573
  • 4187
  • 3129
  • 262
  • 1203

Brand replied to 0% of reviews

Google Maps listing: Ocado CFC2 Dordon

Rating data from Google · As of 16 Oct 2026

SitejabberView ↗
2.7/ 5 · 10 ratings
  • 52
  • 42
  • 31
  • 20
  • 15

Brand replied to 0% of reviews

As of 16 Oct 2026

Trust checks

Basic signals every shopper should be able to find: a returns policy, a way to get in touch and an active company.

Checks

Returns policynot yet checkedNot yet checked ↗
Contact detailsnot yet checkedNot yet checked ↗
Company registrationnot yet checkedNot yet checked · Not yet checked

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