Trust Score 90/100 · 4 sources · 122,012 reviews · updated 16 Oct 2026
Cult Beauty reviews
In short
Is Cult Beauty legit?
Cult Beauty scores 4.4 out of 5 on Trustpilot from 91,318 reviews, with 80.5% giving 5 stars and 11.3% giving 1 star. The App Store rating is 4.88 from 27,322 ratings and Google Play is 4.6 from 3,368. Customers praise fast delivery and prices, and complain about customer service, slow refunds, discount codes and app bugs.
Trust Score 90/100 from 122,012 public reviews across 4 sources, updated 16 Oct 2026. How we score
- Rating sources
- 4
- Ratings counted
- 122,012
As of 16 Oct 2026 · How we score
AI summary
Cult Beauty scores 4.4 out of 5 on Trustpilot from 91,318 reviews, with 80.5% giving 5 stars and 11.3% giving 1 star. The App Store rating is 4.88 from 27,322 ratings and Google Play is 4.6 from 3,368. Customers praise fast delivery and prices, and complain about customer service, slow refunds, discount codes and app bugs.
- Fast delivery is the most common praise. Many customers report next-day arrival, and some say it came sooner than the stated estimate. Trustpilot
- Customers report good prices, regular offers and vouchers. Some say it is cheaper than other retailers and Amazon. Trustpilot
- Customers like the wide range of brands and products, and say the site and app are easy to use. Trustpilot
- Several customers report good packaging and products that arrive in good condition. Gold and top-tier loyalty members mention fast postage. Trustpilot
- Some customers describe the customer service as excellent. This is a minority view compared with the complaints. Trustpilot
- Customer service is the main complaint. Customers report slow replies, repeated requests for the same information, an AI chatbot before reaching an agent, and no follow-up after the brand asks for details. Trustpilot
- Refunds are slow. Customers report waiting over 2 weeks, or never receiving a promised refund or credit, after returning items. Trustpilot
- Discount codes and promised offers often fail. Customers report 15% or 20% first-order and app-install discounts not applying, missing loyalty points, and unclear exclusions. Trustpilot
- The app has bugs. Customers report it not opening, lag, login failures and navigation problems. Recent updates drew complaints about a moved wishlist button and a new AI assistant. App Store
- Some deliveries go wrong. Customers report next-day orders arriving late or days later, lost parcels with couriers, and damaged boxes. Trustpilot
Summary written by AI from 150 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.
Key facts
| Source | Rating | Reviews | Updated |
|---|---|---|---|
| Trustpilot | 4.4 / 5 | 91,318 | 16 Oct 2026 |
| App Store | 4.9 / 5 | 27,322 | 16 Oct 2026 |
| Google Play | 4.6 / 5 | 3,368 | 16 Oct 2026 |
| Sitejabber | 2.0 / 5 | 4 | 16 Oct 2026 |
Delivery, returns
and support
How is Cult Beauty delivery?
Most customers report fast delivery, often next day and sometimes quicker than the estimate. A minority report next-day orders arriving after 2 days, same-day delivery arriving 3 days late, and one order still missing after 9 days. Customers also name courier problems with Evri, DHL, BRT and Post NL, including lost parcels and damaged boxes. Some European customers report long waits and costly collection.
How do Cult Beauty returns work?
Returns are a weak point in the reviews. Customers report paying for a return label and then waiting over 2 weeks for a refund, often only after chasing. One reports a promised refund and a £5 credit that never arrived. One kept a wrong foundation shade because returning it seemed like too much hassle. Sitejabber has a similar complaint about slow refunds, but those reviews are old.
How is Cult Beauty customer support?
Support is the most criticised area. Customers report that the team does not read earlier messages, asks for the same details repeatedly, and does not follow up. Others say phone and chat are hard to reach and that emails bounce. Voucher and loyalty point problems often go unresolved. A few customers describe helpful or elite service. Sitejabber has only 4 reviews, all 1 star and all dated 2019 to 2023, so it adds little weight.
How is Cult Beauty quality?
Customers mostly report that products are good and arrive as expected. Problems are occasional but specific. They include a fragrance with broken seals, a missing lipstick, a wrong foundation shade, a bottle without a lid and damaged boxes. One customer complained about a fragrance edit with mostly sample sizes. One 2019 Sitejabber review reported a duplicate product. One recent Trustpilot reviewer called the shop a scam after being asked for ID documents. The reviews do not show widespread product problems.
What customers say
about Cult Beauty
Postage is always super fast as a top tier member. Customer service is elite.
it took over 2 weeks to refund me and ONLY BECAUSE I KELT MESSAGING THEM.
I ordered the products just before 11 p.m. and they arrived shortly after 2 p.m. the next day.
The recent update has ruined what was an excellent app. The wishlist has been moved from the main navigation and been buried in the account section
it arrived within 24 hours so can’t knock their speedy delivery however the fragrance arrived with broken seals indicating it had already been opened prior to me
nice app and easy to use and good range of products, however it will let you order and only after tell you products are out of stock...
Questions about
Cult Beauty
Is Cult Beauty legit?
Customers report receiving real orders from a large retailer. Trustpilot shows 4.4 from 91,318 reviews, with 80.5% at 5 stars. The App Store rating is 4.88 and Google Play is 4.6. Sitejabber shows 2.0, but from only 4 old reviews. A small number of customers report problems with refunds, support or ID requests, and one called the shop a scam.
How long does Cult Beauty delivery take?
Customers most often report next-day delivery, and some report it arriving earlier than the stated estimate. Others report next-day orders taking 2 days or longer, same-day delivery arriving 3 days late, and one order still missing after 9 days. Courier delays and lost parcels are reported more often outside the UK.
Can I return Cult Beauty products and how fast are refunds?
Customers say returns are possible through a returns portal, and one reports paying for the return label. Several report refunds taking over 2 weeks or needing repeated chasing. One reports a promised refund that never arrived. Refund speed is among the most common complaints.
Does Cult Beauty reply to bad reviews?
Yes, often. The brand replies to 80.5% of Trustpilot reviews and 39.4% of Google Play reviews. Replies are apologetic and ask the reviewer to share details. Some reviewers say they supplied the details and still got no resolution. Sitejabber shows no replies.
Is Cult Beauty worth the price?
Many customers report good prices, offers and free delivery, and some say it is cheaper than other retailers. Others report that first-order or app discounts did not apply at checkout. One says prices were higher than elsewhere once a promised 20% discount was refused. Checking that a code works before paying is a sensible step.
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