Trust Score 74/100 · 5 sources · 11,634 reviews · updated 16 Oct 2026
Apotea reviews
In short
Is Apotea legit?
Apotea has a 3.1 rating on Trustpilot from 9,007 reviews, with 71% five-star and 16% one-star. Google Maps shows 4.4 from 2,563 ratings. The Google Play app scores 3.7 from 44 reviews and the App Store app 3.5 from 19. Customers praise speed and prices most, and complain about missed delivery promises, support tone and the app.
Trust Score 74/100 from 11,634 public reviews across 5 sources, updated 16 Oct 2026. How we score
- Rating sources
- 5
- Ratings counted
- 11,634
As of 16 Oct 2026 · How we score
AI summary
Apotea has a 3.1 rating on Trustpilot from 9,007 reviews, with 71% five-star and 16% one-star. Google Maps shows 4.4 from 2,563 ratings. The Google Play app scores 3.7 from 44 reviews and the App Store app 3.5 from 19. Customers praise speed and prices most, and complain about missed delivery promises, support tone and the app.
- Fast delivery is the most common praise. Customers report orders arriving the next morning or the next day, often with free shipping. Trustpilot
- Customers report low prices and frequent campaigns. Some say they choose Apotea over other online pharmacies because of price and free shipping. Trustpilot
- Customers like the wide range, including branded products, natural health items and a one stop shop feel. Trustpilot
- Several customers report quick, helpful support. One got a reply within 30 minutes and a replacement sent the same day for a damaged item. Trustpilot
- Customers say the site is easy to use. The app is praised for saved favourites in a few reviews. Trustpilot
- Delivery promises are missed. Customers report two-day deliveries taking five or six days, a prescription order taking ten days, and parcels stuck with the Early Bird courier with little information. Trustpilot
- Support is described as rude, dismissive or hard to reach. Customers report long phone queues, being passed on to a pharmacist, and emails bouncing back. Trustpilot
- Returns cause frustration. Customers report a 50 SEK return fee, paying return shipping for items that did not match the description, and food-type products that cannot be returned. Google
- Short best-before dates are a repeated complaint. Customers report vitamins, K-Beauty products and medicines arriving with little shelf life left and no price reduction. Trustpilot
- The app has problems. Many Google Play and App Store reviews describe a blank white screen or a stuck cookie settings page, and some say the app is slow. Google Play
Summary written by AI from 81 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.
Key facts
| Source | Rating | Reviews | Updated |
|---|---|---|---|
| Trustpilot | 3.1 / 5 | 9,007 | 16 Oct 2026 |
| App Store | 3.5 / 5 | 19 | 16 Oct 2026 |
| Google Play | 3.7 / 5 | 44 | 16 Oct 2026 |
| 4.4 / 5 | 2,563 | 16 Oct 2026 | |
| Sitejabber | 3.5 / 5 | 1 | 16 Oct 2026 |
Delivery, returns
and support
How is Apotea delivery?
Delivery is the biggest theme in both praise and complaints. Many Trustpilot reviewers report next-day arrival and free shipping, and Google Play reviewers praise fast delivery times. Others report missed promises, such as a two-day option taking six days. Early Bird parcels that do not fit a letterbox, couriers refusing to hand over medicine parcels and pickup needing BankID also appear. Google Maps reviewers mention a delayed medicine shipment and out-of-stock items.
How do Apotea returns work?
Customers report friction with returns. Google Maps reviewers mention a 50 SEK return fee and a refused return on a food-type item. Trustpilot reviewers report paying return shipping for products that did not match the description, and one says a refund was refused after a failed delivery. Returns are not mentioned in the Google Play or App Store reviews read.
How is Apotea customer support?
Support experiences are split. Some Trustpilot reviewers report fast, friendly help with damaged or wrong items. Others report a rude or dismissive tone, long phone queues and no reply after a first contact. Google Maps reviewers report unreachable support and bouncing emails. Google Play reviews also say questions went unanswered.
How is Apotea quality?
Customers generally report that products are good and as expected, and some call them high quality. The main quality complaints are short best-before dates on vitamins, K-Beauty items and medicines. A few customers also report a weak bathroom scale and a distorted magnifying mirror. Others say a product did not match its web description.
What customers say
about Apotea
Snabb och gratis leverans vilket verkligen uppskattas. Fick en produkt som var trasig och kontaktade kundtjänst, fick hjälp inom 30min via mail
Lovar leverans på 2 dagar men får paketet inte plats i din brevlåda (vilket inget av deras paket kommer göra) får du vänta länge utan någon som helst information.
Appen går inte ens att använda pga bugg. När jag startar den så är det bara en blank sida där det står ”hantera kakor”.
Horrible return service. Temu is better than these guys. Ordered something by mistake, within a minute sent a request for change in order.
Ni har otroligt snabba leveranser...Min förra leverans beställdes ena dagen och kom dagen efter...Många plus för det och bra produkter
Beställningarna och produkterna i sig har alltid funkat bra för mig som konsument och för min del känns Apotea som ett tryggt val.
Questions about
Apotea
Is Apotea legit?
Customers broadly report real orders arriving, often quickly. Trustpilot shows 9,007 reviews, with 71% five-star and 16% one-star, and Google Maps shows 4.4 from 2,563 ratings. A few reviewers accuse the company of fraud over failed deliveries and refunds. One reports 4,700 SEK not returned. Most complaints are about delivery, returns and support.
How long does Apotea delivery take?
Many customers report next-day delivery, and some report arrival the morning after ordering. Others report longer waits, such as six days on a two-day option or ten days for prescription medicine. Early Bird and pickup problems add delays.
Can I return Apotea products?
Customers report returns are possible but can cost money. Reviewers mention a 50 SEK return fee and paying return shipping even when an item did not match its description. One reviewer says a food-type product could not be returned.
Does Apotea reply to bad reviews?
Yes on Trustpilot, where the reply rate is 95%. Replies are polite and usually ask the customer to email info@apotea.se. The reply rate is 11.8% on Google Play and 0% on the Google Maps listing.
Is Apotea worth the price?
Many customers report low prices, frequent campaigns and free shipping, and say this is why they choose Apotea. One reviewer says other online pharmacies sometimes offer slightly better prices. Another says a campaign discount was not applied at checkout automatically.
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