Trust Score 68/100 · 7 sources · 14,302,958 reviews · updated 16 Oct 2026
Amazon reviews
In short
Is Amazon legit?
Amazon's ratings vary sharply by source. Trustpilot shows 1.6 out of 5 from 49,878 reviews, and 67% of them are 1 star. BBB shows 1.11 out of 5 from 4,694 reviews, with an A+ grade and 60,999 complaints in 3 years. Sitejabber shows 2.74 out of 5 from 11,115 reviews. Reviews.io shows 4.65 out of 5 and the app stores show 4.83 (App Store) and 4.05 (Google Play), but those scores often cover apps such as Amazon Music or Alexa rather than the shop.
Trust Score 68/100 from 14,302,958 public reviews across 7 sources, updated 16 Oct 2026. How we score
- Rating sources
- 7
- Ratings counted
- 14,302,958
As of 16 Oct 2026 · How we score
AI summary
Amazon's ratings vary sharply by source. Trustpilot shows 1.6 out of 5 from 49,878 reviews, and 67% of them are 1 star. BBB shows 1.11 out of 5 from 4,694 reviews, with an A+ grade and 60,999 complaints in 3 years. Sitejabber shows 2.74 out of 5 from 11,115 reviews. Reviews.io shows 4.65 out of 5 and the app stores show 4.83 (App Store) and 4.05 (Google Play), but those scores often cover apps such as Amazon Music or Alexa rather than the shop.
- Customers report that convenience and fast delivery are the main reasons they keep shopping. Several Sitejabber and Trustpilot reviews mention quick, well-packaged orders. Sitejabber
- Some customers report that support fixed problems quickly. They describe refunds for undelivered parcels and quick chat help, including one long-time Italian customer on Trustpilot. Sitejabber
- Customers praise the wide selection. Reviewers say they find nearly everything they want and that orders usually arrive. Trustpilot
- The app stores and Reviews.io rate Amazon highly. 82% of Reviews.io ratings are 5 stars, and 66% of Google Play ratings are 5 stars. Many app reviews are about Alexa and Amazon Music features. Reviews.io
- Customers report slow, missing or partial refunds. Examples include returns lost in the carrier network, refunds that were promised and never arrived, and refund dates that kept moving. BBB
- Customers report hacked or closed accounts that are very hard to recover. Several October 2026 BBB complaints describe repeated calls, escalations that never happened and lost Prime access. BBB
- Customers report late deliveries and parcels marked delivered that never arrived. Others describe parcels left exposed to rain or split across couriers such as Evri. BBB
- Customers report that support is hard to reach and does not follow through. They describe agents giving conflicting answers, calls cut off and no live person available. BBB
- Customers report fake, used or wrong items, often from third-party sellers. Some say used goods were sold as new, or that Amazon flagged their account after they returned defective items. Sitejabber
Summary written by AI from 150 public reviews across the sources below on 17 Oct 2026. Short excerpts link to their source. No reviewer names.
Key facts
| Source | Rating | Reviews | Updated |
|---|---|---|---|
| Trustpilot | 1.6 / 5 | 49,878 | 16 Oct 2026 |
| App Store | 4.8 / 5 | 8,457,838 | 16 Oct 2026 |
| Google Play | 4.1 / 5 | 5,765,910 | 16 Oct 2026 |
| 3.8 / 5 | 46 | 16 Oct 2026 | |
| Sitejabber | 2.7 / 5 | 11,115 | 16 Oct 2026 |
| Reviews.io | 4.7 / 5 | 13,477 | 16 Oct 2026 |
| BBB | 1.1 / 5 | 4,694 | 16 Oct 2026 |
Delivery, returns
and support
How is Amazon delivery?
Experiences are mixed. Some customers report fast, early and well-packaged deliveries. Many others report late parcels, items marked delivered but not received, and packages left in the rain despite instructions. UK reviewers single out Evri as a weak point. Reviews do not give firm delivery times, and the Google listing is a development center rather than the online shop.
How do Amazon returns work?
Refunds and returns are a major complaint area. Customers report refunds missing for returned items, lost return parcels where Amazon withheld payment, and accounts flagged after returns or partial refunds. Some customers say Amazon refunded them quickly when a seller failed to deliver. Overseas returns are described as costly and hard.
How is Amazon customer support?
Customers mostly describe support as hard to reach and slow to resolve issues. BBB complaints from October 2026 repeat the same pattern of being told a case was escalated and then hearing nothing. A smaller group, including long-time customers, report quick chat resolutions and helpful agents.
How is Amazon quality?
Quality depends heavily on the seller. Customers report counterfeit or pre-owned items sold as new, damaged returns sent out as new, and wrong or defective products. Some reviewers say Amazon does little about fakes. Others report goods arriving in perfect condition.
What customers say
about Amazon
But Amazon has the best customer service. They always refund me if the seller doesn't deliver or if there's a problem with the product.
Ordering was smooth and delivery came earlier than expected. Support answered fast when I had a question. Would use again.
I placed an order 3 days ago through prime I still haven’t received the order plus they charged me double for 2 items
My amazon account was hacked on Oct 3. I have contacted Amazon on Oct 3 5th 7th 8th 9th 10th.
It seems lately that there promise of 2 day deliveries or speed delivery has fallen short
I purchased a new rice cooker on Prime Day. When I received the item it was a damaged return.
Questions about
Amazon
Is Amazon legit?
Yes, Amazon is a real marketplace and BBB gives it an A+ grade. Customer ratings are split. Trustpilot averages 1.6 out of 5 from 49,878 reviews and BBB records 60,999 complaints in 3 years. Reviews.io (4.65) and the app stores (4.83 and 4.05) are much more positive.
How long does Amazon delivery take?
The reviews give no fixed timeframe. Many customers report fast or early delivery. Others report delays, parcels marked delivered but missing, and split shipments. Third-party and overseas orders are mentioned as slower.
Can I return Amazon items and get a refund?
Customers say refunds are possible, and some report quick refunds. Many BBB and Trustpilot reviewers report refunds that are late, partial or withheld, especially after returns that were lost in transit. Some say returning items led to account flags.
Does Amazon reply to bad reviews?
Only on BBB, where the reply rate is 50%. Those replies are formal and apologetic. Amazon's reply rate is 0% on Trustpilot, Google Play, Google, Sitejabber and Reviews.io.
Is it safe to buy from third-party sellers on Amazon?
Customers report mixed results. Some report counterfeit items, used goods sold as new, and slow A-to-z claims. Others report Amazon refunding them when sellers failed to deliver. Checking who sells and ships an item is a common lesson in the complaints.
Ask the agent
about Amazon
Try one of these:
Sources
- 58,955
- 42,466
- 31,895
- 23,017
- 133,545
Brand replied to 0% of reviews
As of 16 Oct 2026
- 53,783,070
- 4564,718
- 3279,129
- 2225,222
- 1913,759
Brand replied to 0% of reviews
As of 16 Oct 2026
- 525
- 49
- 31
- 20
- 111
Brand replied to 0% of reviews
Google Maps listing: Amazon Development Center, TRIL
Rating data from Google · As of 16 Oct 2026
- 55,374
- 41,240
- 3489
- 2492
- 12,120
Brand replied to 0% of reviews
As of 16 Oct 2026
- 511,074
- 41,423
- 3244
- 2135
- 1601
Brand replied to 0% of reviews
As of 16 Oct 2026
Brand replied to 50% of reviews
BBB grade A+, 60999 complaints in 3 years
As of 16 Oct 2026
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